Steve McQueen For Viceroys: Saturday Smoking Lounge

Ultra-cool Steve McQueen

When the anti-smoking nazis began to impose their iron will on the populace with a greater vigor in the late 80s, Viceroy repositioned itself in the market as a discount brand. It was still as good as it ever was, just priced less.

So to save a few cents now and then, I would buy them. They weren't bad at all and just $1 a pack in Washington, D.C. in 1990. In fact they apparently were so good that while walking my dog in DC, some black street dudes offered to trade me a joint for a few of my Viceroys.

And how bad could they have been if the very cool Steve McQueen endorsed them as in this TV ad from the 60s?:



Chicago Schlager Saturday has moved to the Chicago Schlager Music Review.