Saturday, May 28, 2011
I think my first regular brand was Pall Mall Gold 100s. They had just come out when I was in prep school and I thought they were kind of cool as well as good tasting.
I knew a Catholic priest with whom his pack of Pall Mall regulars was a constant fixture. I think he liked the Latin writing on the package: In hoc signo vinces -- Under this sign we conquer. Come to think of it, I was studying Latin when I started with the Pall Mall Golds. That must have been the appeal.