Saturday, September 17, 2011

Saturday Smoking Lounge: Tareyton As High Art


Tareyton's became one of the first, more or less, light cigarettes, in the 60's when they introduced some kind of charcoal filter.

In prep school, one of our proctors (a senior who was 17 years old or so) would have his mother buy him a carton of Tareyton's every week or so.

We would think it a matter of high scientific exploration to take apart his Tareyton filters to find the little mound of granulated charcoal inside.

But in the 50's, before they instituted this great smoking innovation, and before they came out with their famous, "I'd rather fight than switch," commercials, it seems that Tareyton was best known for the high art of its TV commercials as in the following Tareyton TV ad:



Today in this benighted era of tacit tobacco prohibition, Tareytons are still available, but only at specialty tobacco shops or on-line.