|Ad Council PSA girl Becky gets her arm cracked |
due to catty girlfriend's "Buzzed Driving"
We're talking about the ad where two, genuinely annoying, twenty-something girls, while driving home from a party, bitch about the pick up lines they somehow attracted, the tacky jewelry worn by girls there and life in general.
There can be little wonder as two why these two gems are driving home alone.
But in the course of their catty cacophony, the girl driving, runs head-on into oncoming traffic.
We hear the passenger, one Becky, scream, and then we hear a grotesque cracking of one of her bones.
The driver then apologetically explains that she was only "buzzed", not drunk. So bitchy Becky then sarcastically says that since it was only being "buzzed", it was OK and we hear her bone grotesquely uncrack.
|The Ad Council produced this audio atrocity|
US DOT paid for it WLS schedules it - endlessly!
Then the ever-sarcastic, bitchy, Becky says, no - it's not OK -- and we hear her arm grotesquely crack again.
Then a sincere sounding, wimpy, twenty-something, pajama boy's voice ominously instructs us that
buzzed driving is really drunk driving, so don't do it.
Now we don't know about you, but listening to 30 seconds of annoying millennial generation bimbos bitching and bones cracking is not our idea of stellar radio listening.
It's actually repulsive.
All the more so when this ad runs endlessly as it has been for the past few months on Chicago's 50k watt clear-channel WLS-AM.
The frequency of this ad would be laughable if it weren't so blatantly annoying.
On the WLS morning drive Bruce Wolf and Dan Proft show, the bitchy bimbos buzzed driving ad ran no fewer than 5 times last Tuesday. It runs at least 5 to 7 times during every one of Mark Levine's late evening WLS talkathons (one night they ran it back-to back during the same commercial break.) And it runs incessantly at various other times throughout the WLS broadcast day.
We've heard the bitchy buzzed bimbos whining and bone-cracking on WLS as early as 7 AM!!
That doesn't even make sense in terms of effective use of PSA time -- unless WLS figures that a good portion of its aging audience is staggering home then from a night of heavy guzzling at Chicago's bars with 5 AM licenses.
These godawful PSAs are produced by the Ad Council - a compendium of ad agencies who donate their "creative" work. The air time is subsidized by various charities and government agencies (the US DOT commissioned Bitchy Bimbos Buzzed Driving - your tax dollars at work.) The radio stations - at least in the case of WLS - determine when to run the ads.
WLS spokesperson, Kim Rasmussen told the Chicago Lampoon, that even they can't stand the ad, (which was commissioned by the Federal Department of Transportation) and are perplexed as to why it runs on their own station constantly. This despite the fact that WLS, itself, schedules the airtimes and frequency.
"Even we tire of listening to that PSA. We’re trying to get to the bottom of why it is playing so often. I agree that it’s excessive hearing it multiple times per hour." Rasmussen said.
She added that WLS will be working on PSA and Ad spot management in the coming year.
Well, we're delighted to hear that.
Maybe WLS will ameliorate this audio atrocity by deciding, instead, to run that catchy Kars 4 Kids jingle -- 870 times a day.